News & Views

The Hague – Netherlands

Why we love The Hague, Netherlands:

  • Accessibility and flight frequency make Amsterdam a popular choice with our clients
  • In our experience, Amsterdam and The Hague are often considered independently for conference business
  • The support offered by the Hague Convention Bureau was central to the effort to bring the business to the Hague

Our MD, Antony Waite, has had the pleasure of visiting The Hague many times.
We asked him a couple of questions about his experience:

Amsterdam/The Hague enjoy strong appeal within the UK M&IT market, but what are their key strengths?

Accessibility and flight frequency make Amsterdam a popular choice with our clients. Given the superb transport links, the Hague also benefits from great infrastructure. The World Forum as a venue is a truly world-class conference product. Coupling this with an increasing portfolio of good quality hotels, makes these destinations a strong proposition. The added benefit is that all the suppliers are very used to working with the UK market and demonstrate a strong understanding of our business and working practices.

Do these geographically-close destinations complement each other – are they suited to particular groups and events?

In our experience, Amsterdam and The Hague are often considered independently for conference business. Geographically, Rotterdam lends itself well to dovetailing a programme with the Hague, whether that be for overflow accommodation or an external dinner function. For an incentive programme, Amsterdam and The Hague can be combined successfully to give a really good account of Holland as a destination.

Nowhere is perfect – what could they improve on as destinations?

In the Hague, we experienced challenges with obtaining larger bedroom blocks. The classic battle of group business versus existing corporate agreements which limit hotel availability. The knock-on effect meant smaller blocks over more hotels, which impacted management time and resources. Sourcing an external dinner venue with a natural “wow” factor for larger groups also proved testing when compared to other destinations across Europe. Choices felt limited and the end solution required creative thinking.

You’ve recently staged a Fintech conference in The Hague – what was it about the destination and venues that helped it be a success?

From conception to completion, collaboration was key to the success of our event. The support offered by the Hague Convention Bureau was central to the effort to bring the business to the Hague. The Bureau, World Forum and surrounding hotels understand the importance of working collectively to bring the business to the Hague, knowing that by doing so, it is mutually beneficial for all involved. This added value for the client, streamlined the organisation of the event and ultimately, made for a great end-user experience.

If you want to turn your next meeting into an event either with a corporate driving experience or an engaging team building activity that truly inspires then enquire with our friendly team via

How else can we help?


Event Management

A tailor made service encompassing all aspects of running an event anywhere in the world. We have experience of working with groups from 2 to 5,000 delegates.



We’re adept at taking shows on the road and all the variables that come with it. Let us share with you creative solutions in order to entice the delegates, ensuring higher attendance levels and a great return on your investment.


Venue Finding

As your venue finding agency we’ll provide creative options for your next event. We work quickly, resourcefully and globally. This is a complimentary service saving you time and money.


Virtual Meetings & Events

Virtual meetings and events are here to stay. We have developed a series of suites tailored to internal and external audiences, used to motivate, manage and inspire; from virtual team building to motivational speakers, encapsulating key company messages.


Reward & Recognition

We’ve organised many outdoor challenges, from learning basic survival skills, water sports and driving experiences. As well as cookery schools, Formula 1 car assembly and virtual reality simulators, to mention just a few.


Travel Incentives

We’ve flown more than 530 incentive award winners away in the last few years on events that by their nature were special in every way. There are also many experiences which can be planned closer to home.


Team Building

Our team building programmes can create a bond that lasts when colleagues are back in the heart of everyday business. Programmes can boost morale, improve communication, strengthen relationships, and there’s a lot of fun to be had along the way.


Delegate Management

Our bespoke service provides the latest technology to ensure the delegate experience is efficient, yet with a personal touch.


Event Production

Every event starts as a blank canvas, and our production team is geared up to give you just the right level of support you need. We can provide highly creative content, brand experiences, customised room layouts, and much more.

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We deliver. All over the World.

Event Management

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