Arizona – USA
1,000+ Delegates
Global Customer Conference – Phoenix

The Brief

To support the delivery of a large-scale annual customer conference bringing together global clients, partners and industry stakeholders.

 

The event was designed to showcase new product developments, strengthen strategic partnerships and drive adoption of next-generation network technologies, while delivering a seamless experience for a high-volume international audience.

Key Challenges

  • Managing accommodation and event logistics for a large-scale conference within a fully utilised resort environment
  • Securing additional hotel capacity at short notice to accommodate delegate overflow
  • Coordinating a complex multi-day programme including plenary sessions, breakout sessions and live demonstrations
  • Navigating high delegate volumes across registration, accommodation and on-site operations

Our Approach

  • Managed accommodation across a full resort buyout, including securing and integrating an overflow hotel within weeks of the event to accommodate demand of a total c.900 rooms
  • Delivered delegate management, including registration platform, communications, room allocation and on-site support
  • Coordinated on-site operations including registration, badging, help desk support and session scanning
  • Negotiated commercial efficiencies across key areas including Wi-Fi, room rates and venue costs through minimum F&B commitments
  • Supported delivery of a large-scale programme including 60+ sessions and 40+ live demonstrations across plenary, breakout and exhibition spaces

Outcome

  • Delivered a seamless large-scale conference experience for over 1,000 global delegates
  • Successfully managed accommodation and logistics across a fully utilised resort and overflow hotel
  • Maintained smooth on-site operations across a complex multi-stream programme
  • Achieved strong commercial value through supplier negotiation and cost efficiencies
  • The success of the event led to repeat bookings for 2026 and 2027, reflecting the client’s confidence in our delivery of complex international conferences

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Whether you are planning a conference, incentive, roadshow or internal meeting, we would be delighted to support you.

Global Customer Conference – Phoenix

 

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