Prague – Czechia
85 Delegates
Marketing Offsite – Prague

The Brief

To source a European destination and venue for a two-day marketing offsite, bringing together the client’s global marketing team to align on priorities and kickstart key strategic initiatives.

 

The brief required identifying a location that balanced accessibility, quality and cost, while supporting a programme of plenary sessions, collaboration and team engagement.

Key Challenges

  • No predefined destination, requiring a multi-city venue search across several European locations
  • Fluctuating delegate numbers (85-100), impacting space requirements, contracting and budget
  • Need for clear cost comparison across destinations to support internal decision-making
  • Balancing a high-quality delegate experience with budget control

Our Approach

  • Conducted a multi-destination sourcing exercise across five European cities, including Portugal, Athens, Barcelona, Prague and Bucharest
  • Delivered a detailed cost comparison across locations, enabling the client to make an informed and confident decision
  • Recommended Prague and secured the Hermitage Hotel, supported by an offsite dinner at Mlýnec Restaurant, a high-end riverside venue overlooking Charles Bridge and the Vltava River, well suited to private group dining
  • Negotiated added value, including complimentary upgrades for VIP attendees
  • Maintained flexibility as delegate numbers changed, ensuring alignment with revised requirements

Outcome

  • Enabled a confident destination decision through structured cost benchmarking and clear recommendations
  • Secured a venue and programme aligned with both budget and experience requirements
  • Maintained budget control despite changing attendee numbers
  • Delivered a seamless offsite environment that supported strategic alignment and team collaboration

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Marketing Offsite – Prague

 

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